Dario Alejandro Narvaez
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Gator research

Getting into the mud

We selected the most representatives’ vehicles that characterize the best in each of the key design elements ‘Work, Crossover and Recreational’. We analyzed what are their key visual features, giving us a clear understanding of the feeling created by the subtle differences in form. Understanding the market, the consumer and the needs.

BTL

BTL

Product Positioning / Strategic intent

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Moodboards

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