Client: Esenses (Colombia) / Project developed with Curve ID Design Team
The goal of this project was to develop a design strategy and product collection for Esenses brand. Understanding the competitive challenges that come along with expanding the business towards other countries, the design team had to generated a Product strategy to compete with innovative collections across USA, Europe and South American companies.
The project was divided in 2 collections using one selected iconic structural design. Each collection have (12 Skus). 8 SKUS were provided by Esenses, 4 SKUS suggested by Curve ID coming from research and consumer insights. At the end of the project, the company had material for 2 collections that was launched in 2013.
Identifying a Brand DNA
The history of the project began by approaching design trends in the global market for backpacks and digital devices. BeDigital had never designed their own products before, so this was an initiation point for the brand, as well as an opportunity for the design studio in charge to start with a clean slate…a brand DNA.