Dario Alejandro Narvaez

Esenses cover

Esenses Bags Collection

Client: Esenses (Colombia) / Project developed with Curve ID Design Team

The goal of this project was to develop a design strategy  and product collection for  Esenses  brand.  Understanding the competitive challenges that come along with expanding the business towards other countries,   the design team had to generated a Product strategy to compete with innovative collections across USA, Europe and  South American companies.

The project was divided in 2 collections using one selected  iconic structural design.  Each collection have (12 Skus). 8 SKUS were provided by Esenses, 4 SKUS  suggested by Curve ID coming from research and consumer insights. At the end of the project, the company had material for 2 collections that was launched in 2013. 

Identifying a Brand DNA

The history of the project began by approaching design trends in the global market for backpacks and digital devices. BeDigital had never designed their own products before, so this was an initiation point for the brand, as well as an opportunity for the design studio in charge to start with a clean slate…a brand DNA.